Ah yes Apple’s new thing. The media frenzy is starting to hit a fever pitch. Everyone and their grandmother is either zealously defending iPhone or relentlessly bashing it. Not that I mind all that much. Being what could be called the proto-typical Apple fanboy, I’m as eager as the next man to soak in the hype. I have watched all of Apple’s videos concerning the iPhone and how it should fit into my whole techno-gadget universe. I have to say I’m very impressed by the concept, the execution, and the meticulous attention that Apple typically pays to details. Details build empires.
I guess one could be a bit flabbergasted by all the press that iPhone has been receiving, but the power of suggestion and the careful marketing of those involved, has yielded a perfect storm of sorts for iPhone. Not that this is the case, but it doesn’t really matter if the iPhone sucks at single one of it’s duties that it was supposed to perform. People will still line up and buy them on June 29th. I, for one, find that incredible. The thing is reading the intial reviews for iPhone, they all say pretty much the same thing: it meets the hype.
According to such luminaries as Walt Mossberg, Steven Levy, and David Pouge. While they are all admidtely Apple fans they have the same praises and flaws about iPhone. Namely, as a convergent device, iPhone kicks ass. Web browsing, battery life, music playing, and durability are all better than expected. The above are concerned about the keyboard, being tied to AT&T, and the same old problem of it being a 1.0 Apple product.
While some would compare iPhone 1.0 to iPod 1.0, this is an invalid comparison. Both were products that clearly revolutionized or will revolutionize the way that each respective service/industry does business. iPod was had a large capacity, had a phenomenal way to navigate large amounts of digital music, and it was compact. I remember when iPod was announced. I went downstairs to talk with my mother about it and although we both thought the name was a little wonky, we agreed it was a cool idea. She then said to me, something to the effect of, “Must be pretty big to git a hard-drive in there.” I went over to the closet and pulled out a deck of poker cards and showed them to her. “No this is about it for size.”
iPhone has the same ideas going on. It’s pretty compact. The other day I was at work and saw someone take a call through one of those BlackBerry devices. The person looked ridiculous holding up a device that was essentially the size of a notepad to his ear. The user interface is also very impressive. It keeps the thing that I like about Apple’s products true. They work they way that I intuitively think they should work the first time around. Now this is not necessarily true all of the time, but for 90% of my personal experience with Apple software, things work that way the right way the first time.
There are several key differences in this arena of smartphones though. First of all, though there were many portable digital music players about before iPod hit the scene it was a burgeoning market and Apple was able to put in a hit right at the perfect spot in the curve to watch the market develop as a reaction to iPod. I can’t say how many times I read the phrase “iPod killer” in the last two years, but it is certainly more than I ever could have wanted to. The thing about the mobile phone industry, at least as I understand it, is that it is saturated with thousands of smartphones, camera phones, cheapies and expensivos. Mobile phones are an entrenched market and making a breakout product is something of a challenge. However the biggest difference between iPod and iPhone 1.0, the difference that will make iPhone a smash hit, is immediate availability with both Windows PC’s and Macs.
I remember feeling a little unhappy having to share my iPod champagne with the PC users, but in retrospect this is what made Apple’s little music player so damned ubiquitous. Having used several smartphones, I don’t understand how frequent users put up with them. They are annoying and convoluted to use. Not that I wasn’t able to figure them out, but after looking back on doing some of the simplest tasks, like making a phone call, I wondered why things had to be this way. I don’t really know anyone who doesn’t despise their mobile phone. Maybe iPhone will help with this, maybe not.
The bottom line is that Apple has an opportunity to change the way people use telephones, just like they changed the way that people listen to music and watch movies. Some would argue that this way can’t be any better than what we do now, but given the track record, I would put my bets on Apple
Link of the Day:
Big-Ass Table
Microsoft’s Surface looks pretty fucking cool, but most R&D tech products do. I’m sure that both people who buy Surface, in what form and whenever it comes out will be very pleased with it.