In my last post I alluded to the biggest problem with the iPhone interface making its way over to the next generation iPod; the temptation to include all of the nifty internet features that make the iPhone such a great piece of technology. Clearly, the internet technologies of the iPhone have the potential to become the standard for portable phones and other handheld devices. Integration is slick and stylish, and with the advent of wider availability of higher bandwidth broadband, the power for Safari and even the iPhone Mail to become the “killer apps” in the next generation of handheld devices.
So why, do you ask, would bringing the power of iPhone without the telephony to iPod be a bad idea? It’s about metaphors. iPod is a media playback device. At first it was about the idea that you could carry your music with you. Adhering to the KISS standard of design, Apple knew that you could carry photos and video with you and there were people around who would want such things, but there had yet to be a great way to do any of those things. iMovie and iPhoto were years away and it seemed better to just keep it simple. So there was slow evolution, first the iPod Photo, which was just a version of the 4th generation iPod with a color screen and the ability to view photos. Then the video iPod of the 5th generation. Incremental steps towards a total solution for portable media playback. But in the most fundamental way iPod was and remains to be a device for playing all of those songs, showing off those photos, and watch those videos while you’re on the road.
There have been numerous wish-lists for the iPod since it was first introduced. AM/FM radio receivers, voice recorders, and most of all some kind of wireless capability. The allure of synching contacts and such with minimal interaction of a computer would be more useful in a device like iPhone, but the ability to buy songs on the iTunes Store, for example, would be something that could have some merit to it. Wireless music transfer done correctly, unlike squirting, would be something that could have some meat to it as well. But there is a problem with this whole approach.
It breaks the metaphor of iPod as a holder for your media, and becomes it self a medium for interactive fare. Even if Apple were to put wireless on iPod with the only the capability to buy from the iTunes Store, I can guarantee that many would wonder “Why can’t you put Safari on my iPod so I can do this and so I can do that?” It becomes a slippery slope in the way that could be detrimental to the market. However, John Gruber makes an excellent point. In the fall of 2005 Apple had a killer product in the iPod Mini. It was selling phenomenally. Then Apple killed it. It is better to kill your own product and replace it with something that there is genuine demand for than to let a product stagnate. Now I’m not saying that killing iPhone is in the pipes, but if there was a way to have your cake and eat it to, that is test the market for an telephoneless iPhone (call it Newton II if you must) this would be the way to do it.
The market is there. It might not be as great as those who want a smartphone that does it all, including the wash. I know that I would be much more interested in a Newton II that would play my media than an iPhone. There is no desire for a cellular phone on my end, but I don’t know if I want all that internet gunk on my iPod. The rest of those gorgeous iPhone music features? Yes. Wireless sharing? Maybe. Full-featured internet resources, IMAP email? Not so much. Not that I don’t think that there is a market for this, but I don’t want that kinda shit gunking up a clean experience on iPod. It creates too much confusion within the market and as good as Apple has been at keeping their product lines differentiated and separate I would hate for the bad old days of 5 kinds of Macintosh Performas to come hurtling back.